Ex-Disney CEO Robert Iger Joins Metaverse Firm Genesis Headed by Indian-Origin Akash Nigam

Iger believes that the entertainment industry needs inroads into the metaverse world to create and sell digital items.

Ex-Disney CEO Robert Iger Joins Metaverse Firm Genesis Headed by Indian-Origin Akash Nigam

Photo Credit: Twitter/ @akashrnigam

Launched in 2017, Genies is an avatar-making platform, headed by Akash Nigam

Highlights
  • Rober Iger headed Disney for fifteen years
  • Iger is now part of Genies’ board
  • Iger is also an investor in Genies

Former Disney CEO Robert Iger has accepted a position at metaverse platform Genies. Iger, who headed the American entertainment major for fifteen years, has officially joined the board of the Los Angeles-based web3 firm. As part of his job, the 71-year-old will work towards integrating the worlds of entertainment and the virtual universe. Iger believes that the entertainment industry needs inroads into the metaverse world to create and sell digital items. Iger is also an investor in Genies.

“I've always been drawn to the intersection between technology and art, and Genies provides unique and compelling opportunities to harness the power of that combination to enable new forms of creativity, expression and communication,” Fortune quoted Iger as saying.

An official announcement on the development was shared on Twitter on March 14.

Launched in 2017, Genies is an avatar-making platform, headed by Indian-origin CEO, Akash Nigam. The company is registered in the US and is headquartered in Venice, California.

The company is the official avatar-maker for Universal Music Group and Warner Music, while also catering to high profile clients like Justin Bieber and Cardi B.

Nigam welcomed the former Disney chief onboard with a metaverse twist, transforming him into a virtual avatar, sharply dressed in hues of black.

“Our vision is ambitious and grand. And it will consistently require the sharpest, brightest mindshare in the world to help bring it to life. His insatiable curiosity overlaps directly with our fierce passion to bring avatars to all,” the 27-year-old Genies CEO said.

Research reports expect the market opportunity for the metaverse to reach $800 billion (roughly Rs. 59,58,719 crore) by 2024.

In recent days, Indian entertainment labels like T-Series have also forayed into the metaverse space.

Previously, international artists like Travis Scott, Justin Bieber, Marshmello, and Ariana Grande have hosted metaverse concerts, which allowed them to entertain their fans without gatherings to adhere to the social distancing norms of COVID-19.


This week on Orbital, the Gadgets 360 podcast, we dive into Apple's Peek Performance event. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Affiliate links may be automatically generated - see our ethics statement for details.
Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Radhika Parashar
Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More
Germany Warns Against Russia's Kaspersky Anti-Virus Software Amid Ukraine War
Samsung Galaxy Book 2, 5 Other Windows 11 Laptops Set to Launch in India on March 17
Share on Facebook Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2022. All rights reserved.