Macy's Releases 10 Thanksgiving Day Parade Themed NFTs for Auction: Here's What We Know

Bids on pieces in the NFT collection range from $8,000 (roughly Rs. 5.9 lakh) to $29,000 (roughly Rs. 21 lakh).

By Radhika Parashar | Updated: 25 November 2021 13:41 IST

Macy's Releases 10 Thanksgiving Day Parade Themed NFTs for Auction: Here's What We Know

Photo Credit: Facebook/ Macy's

Macy’s is making the 95th year of its famous Thanksgiving Day Parade with this NFT auction

Highlights

The NFTs are inspired by Macy’s large balloons that debuted years ago
9,500 more parade themed NFTs have been generated for giveaways
Proceeds from the auction will be donated to Make-A-Wish Foundation

American retailer Macy's listed a ten-piece series of non-fungible tokens (NFTs) based on the Thanksgiving Day theme. The store is famous for its annual Thanksgiving Parade and it is now bringing this to the crypto world. NFTs are virtual collectibles associated with real life objects like games, artwork, and music among others with ownership locked and transferred on blockchain. Each of the NFTs are inspired by Macy's parade balloons that debuted years ago. With this NFT collection, the retail chain is marking the 95th year of its famous Thanksgiving Day Parade. The biddings for these NFTs will close on November 30.

Balloons showing Macy's black and white toy soldier from 1920, elf from the year 2000, and a spaceman from the 1950s are among the NFTs released to be auctioned. Proceeds from the auction will be donated to Make-A-Wish Foundation.

The current bids on this NFT collections range from $8000 (roughly Rs. 5.9 lakh) to $29,000 (roughly Rs. 21 lakh), as per the information displayed on NFT marketplace Sweet.

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Images of these NFTs have been posted on Twitter.

Guys check out my free macys nft pic.twitter.com/f52cx3rfe2
— ##SAI ミ★ (@SERVANTSAIHARA) November 20, 2021

As previously reported, Macy's is making NFTs based on the Parade.

According to Macy's, 10 will be auctioned off to benefit Make-A-Wish, & the remaining 9,500 are being given away for free. Plus 10% of every sale of any NFT will also go to Make-A-Wish forever. pic.twitter.com/g8mpZA3oET
— Macy's Parade History (@ParadeHistory) November 19, 2021

Going bullish on the NFT wagon, the retail chain has also created 9,500 parade-themed pieces as first-come, first-serve giveaways.

In the third quarter of 2021, NFT sales volume surged to $10.7 billion (roughly Rs. 79,820 crores), up by over eightfold from the previous quarter, according to data from market tracker DappRadar.

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Give the popularity of the space, several brands like Macy's have released NFTs in order to connect with the new-age crypto-powered population.

Earlier in March, Taco Bell became the first fast food brand to release an NFT collection. The company showcased five versions of the “NFTacoBells” and sold five copies of each within 30 minutes on trading platform Rarible.

In September, burger mammoth Burger King partnered NFT platform Sweet to allow customers to scan a QR code and collect NFTs.

Recently, fast food chain McDonalds also released a limited edition of 10 McRib NFTs in the US in a bid to do something big on the 40th anniversary of the McRib burger.

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Further reading: Macys, NFTs, Macys Thansgiving Day Parade, NFT

Radhika Parashar

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Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More