Ford Automobiles to Venture Into Metaverse With NFTs, Files for Trademarks

NFTs or non-fungible tokens are blockchain-based digital collectibles, inspired by real-life elements like brands, artworks, and even people.

Written by Radhika Parashar, Edited by Richa Sharma | Updated: 9 September 2022 15:00 IST

Ford Automobiles to Venture Into Metaverse With NFTs, Files for Trademarks

Photo Credit: Facebook/ Ford

Ford is yet to make a public announcement about its metaverse plans

Highlights

Ford is awaiting licences from the United States Patent and Trade Office
Trademarks around NFTs are rising in number
Ford joins the NFT craze after Mahindra and Mahindra

Ford Motor Company has filed for 19 trademark applications, looking to venture into the NFT sector. NFTs or non-fungible tokens are blockchain-based digital collectibles, inspired by real-life elements like brands, artworks, and even people. In recent times, holding and investing in NFTs have emerged as a new-age trend, popularised with the likes of celebrities like Snoop Dogg, Eminem, Amitabh Bachchan, and Jimmy Fallon, among others. Ford has submitted these applications with the United States Patent and Trade Office (USPTO).

Mike Kondoudis, an attorney lawyer with the USPTO, has shared screenshots of Ford's filings on Twitter. The car-maker may soon launch virtual avatars of its famous brands, including Mustang, Bronco, Lincoln, Explorer, and F-150 Lightning, among others.

:rotating_light::rotating_light:FORD is making a big move into the Metaverse!

The company has filed 19 trademark applications for all of its major brands claiming plans for:
:arrow_forward: Virtual cars, trucks, vans, and clothing
:arrow_forward: Online stores for NFTs#NFT #Metaverse #Web3 #NFTs #Ford #Mustang #F150 #Fordtrucks pic.twitter.com/2JK2Nf9jO7
— Mike Kondoudis (@KondoudisLaw) September 7, 2022

The company is also looking to establish online retail store services featuring NFTs.

Here's a link to one of FORD's nineteen new Web3 trademark applications at the USPTO:https://t.co/1zO935AGXY #Ford #Mustang #F150 #F150lightning #suv #car #automobile #MustangStampede #Metaverse #NFT #Web3 #automotive #EVs pic.twitter.com/UgEKHBS8Tx
— Mike Kondoudis (@KondoudisLaw) September 7, 2022

Other prominent brands in the automobile industry are also experimenting with digital collectibles.

Earlier in March, for instance, Mahindra and Mahindra marked its entry into the NFT space with the release of its first set of digital collectables, joining the likes of MG Motor India in the automotive space.

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An action-packed adventure captured in auction-ready tokens.

Auction begins for MetaTHAR - four unique Thar NFTs that tell the tale of the 4x4 superhero.

First owners also win a thrilling Thar experience.

Bid big and be a winner. https://t.co/UREtMbfD9u pic.twitter.com/OjOkZg4X1G
— Mahindra Thar (@Mahindra_Thar) March 29, 2022

In December 2021, Ferrari also signed a deal with blockchain firm Velas to develop digital products for loyalists.

This year, so far, number of NFT applications have surpassed those submitted in the crypto, Web3, and metaverse arenas. By this time, over 5,800 applications and patents concerning NFTs have already made it to the USPTO. In 2021, this number stood at 2,087, Kondoulis had claimed recently.

Sony Music May Soon Integrate NFTs With Artists, Songs

Apple unveiled eight new products at its September 'Far Out' event. Which ones will float — and which will sink? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

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Further reading: Cryptocurrency, Ford, Metaverse, NFTs

Radhika Parashar

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Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More