Coachella Ties Up With FTX to Auction 10 Lifetime Passes as NFTs

The “Coachella Keys Collection” boasts 10 NFTs that give the buyer lifetime access to the festival.

By Shomik Sen Bhattacharjee | Updated: 2 February 2022 19:25 IST

Coachella Ties Up With FTX to Auction 10 Lifetime Passes as NFTs

Photo Credit: Coachella

Coachella is getting into the crypto and NFT game

Highlights

Coachella will auction 10 key NFTs that serve as lifetime passes
All the NFTs are minted on the Solana blockchain
Coachella’s inaugural NFT sale and auction goes live on February 4

Coachella Valley Music & Arts Festival will, for the first time, sell lifetime guest passes int the form of non-fungible tokens (NFTs) called the Coachella Keys Collection. A total of 10 tokens will be auctioned off, which will include passes to the festival every year and VIP experiences in 2022 — which features headliners Billie Eilish, Kanye West, and Harry Styles — like front-row views at the Coachella Stage, on-stage access at the Sahara Tent, and a celebrity chef dinner at the Rose Garden.

“We've all seen how NFTs enable true ownership of art and media on the Internet,” Sam Schoonover, Innovation Lead for Coachella, said in a statement shared with NME. “We wanted to take it one step further and use NFTs to enable ownership of experiences in the real world, too.”

Find your one-of-a-kind Coachella Key, and unlock lifetime festival passes & unique on-site experiences for 2022 like on-stage access, dinner in the Rose Garden & more.https://t.co/D8v4cD04wc pic.twitter.com/TwrypGH5uw
— Coachella (@coachella) February 1, 2022

In addition to the Coachella Keys Auction, which starts on February 4, Coachella is also offering two NFT collections that feature digital collectibles and physical posters and photo books, all through the FTX crypto exchange. There are 10,000 items each on the Sights & Sounds Collection (priced at $60 or roughly Rs. 5,000), which features 10 digital festival images and a physical print of one of the 10. There are only 1,000 NFTs in the Desert Reflection Collection (priced at $180 or roughly Rs. 13,500), which includes one of 10 digital renditions of a Coachella poster by Emek and a copy of the photo book named "Coachella | The Photographs 1999-2019".

We have partnered with @FTX_US to build an environmentally friendly marketplace on @Solana. A portion of the proceeds will be donated to @GiveDirectly, @LCampesinas, & @FINDFoodBank, and a royalty will support the creators involved.
— Coachella (@coachella) February 1, 2022

FTX.US President Brett Harrison added, “Not only are we excited to partner with a progressive forward-thinking music festival in Coachella, but also working together to make the world a better place.”

While Ethereum is currently the leading platform for NFT collectibles, Solana has emerged as a rising alternative due to speedier transactions, lower fees, and lesser environmental impact. Schoonover cited the last two as key reasons that Coachella chose Solana, particularly for buyers who may be interacting with NFTs for the very first time.

Interested in cryptocurrency? We discuss all things crypto with WazirX CEO Nischal Shetty and WeekendInvesting founder Alok Jain on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

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