Budweiser to Launch NFTs in Honor of Its Heritage, Nearly 2,000 Collectibles to Be Included

The NFTs can be purchased using Bitcoin, Ether, and the US Dollar.

By Radhika Parashar | Updated: 30 November 2021 13:58 IST

Budweiser to Launch NFTs in Honor of Its Heritage, Nearly 2,000 Collectibles to Be Included

Photo Credit: Budweiser

Budweiser Gold NFTs will come with special rewards for the buyers

Highlights

With 1,936 NFTs, Budweiser is celebrating the birth of its first beer can
The NFTs are priced at $499 and $999
The NFT sale is limited to the US

American beer brand Budweiser is launching a series of 1,936 non-fungible tokens to celebrate the birth of its first ever beer can that happened in the year 1936. The company that launched back in 1876, and plans to use the NFT collection to honour its journey so far. This NFT series is titled the “Budverse Cans: Heritage Edition”. This is the first ever NFT collection dropped for sale by Budweiser and all the items are built on the Ethereum blockchain.

Each NFT is shaped as a Budweiser beer can, but generated using archived photos, advertisements as well as designs from throughout the brewery's history.

Out of the total 1,936 NFTs, 36 have been listed as “Gold NFTs” that cost $999 (roughly Rs. 75,000) that come with special rewards for the buyers. The other pieces are priced $499 (roughly Rs. 37,000) and they fall under the “Core NFTs” category.

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While not getting into details on the “Budverse” yet, the company website did, “welcome” the buyers “to the best beer community in the metaverse”.

Budweiser also changed its Twitter name to “beer.eth” referring to the Ethereum blockchain network. Visuals of the NFT series that launched on Monday, November 29 have been posted on Twitter, take a look.

Here is how you can purchase a #Budverse can this CyBEER Monday: pic.twitter.com/U3w7w1gvkp
— beer.eth (@budweiserusa) November 29, 2021

Just bought a NFT can of virtual beer from Budweiser. What a time to be alive. #nftcollector pic.twitter.com/U2JMgJfD5d
— Jason Roberts (@iJayRob) November 29, 2021

Step 1: Budweiser NFT
Step 2: ???
Step 3: Metaverse

My fav nft drop on @AlchemyPlatform today ???? https://t.co/Xo9yjkf0QP
— nikilster.eth (@Nikilster) November 30, 2021

As per Business Insider, these NFTs can be purchased via CoinBase Commerce using Bitcoin and Ethereum tokens, as well as the US dollar since the sale of these pieces is only limited to the US.

Buyers will, however, need to pay $75 (roughly Rs. 5,600) as a “gas fee” to complete the purchase. Gas fee is basically the transaction fee to complete the payments on blockchain protocols.

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This high gas fee did get Budweiser some criticism online.

I love how Budweiser chose to drop an NFT on a blockchain that their average consumer can't afford the gas fees on. https://t.co/BKA3BsS3dT
— sp00n1cus.sol (@sp00n1cus) November 29, 2021

This is not the first time that Budweiser has approached the NFT space in recent times.

In August, the beer company had bought an NFT of a rocket embroidered with the Budweiser logo from OpenSea NFT marketplace for eight Ether tokens which were worth $25,000 (roughly Rs. 18 lakh) at the time. At the current Ether price, the same NFT is now worth $35,075 (roughly Rs. 26 lakh).

The company also purchased the domain name “beer.eth” for 30 Ether tokens – that added up to $94,000(roughly Rs. 70 lakh) at the time of purchase.

In the third quarter of 2021, NFT sales volume surged to $10.7 billion (roughly Rs. 79,820 crores), up by over eightfold from the previous quarter, according to data from market tracker DappRadar.

Recently, Macy's retail stores chain launched its NFT series. Earlier, Taco Bell, Burger King, and McDonalds have also launched exclusive NFT series.

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Further reading: NFTs, Non-fungible tokens, budweiser

Radhika Parashar

Email Radhika

Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More