Blockchain.com to Release 82 Million Free Domains, Poses Challenge Ethereum Name Service

Services like ENS and now .blockchain domains make crypto wallet addresses readable by humans.

By Radhika Parashar | Updated: 13 June 2022 18:51 IST

Blockchain.com to Release 82 Million Free Domains, Poses Challenge Ethereum Name Service

Photo Credit: Reuters

Blockchain.com aims to eliminate need for users to remember complicated wallet addresses

Highlights

Each .Blockchain name will also be a unique NFT
These domain names will be supported on the Polygon blockchain
Each .Blockchain domain will be unique

Crypto exchange Blockchain.com has decided to list 86 million ‘.blockchain' domain names for up for grabs for free. Supported by Unstoppable Domains, this initiative will give users the opportunity to claim their .blockchain domain for free that will be associated with their respective Blockchain.com wallets. With this, the crypto exchange is looking to eliminate the need for users to remember long and complicated wallet addresses. The offering is also bound to pose a challenge to the already popular Ethereum Name Service (ENS).

“Instead of having to copy-and-paste long complex wallet addresses like bc1qw508d6qejxtdg4y5r3zarvary0c5xw7kv8f3t4, you can simply type in an easy-to-remember domain like john.blockchain,” the company said in a statement.

Services like ENS and now .blockchain domains make crypto wallet addresses readable by humans.

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These service providers are hopeful that easier wallet addresses may get more people to make crypto wallets.

“By using an easy-to-remember .blockchain domain, you reduce the chances of your crypto being sent to the wrong address,” the company noted.

People interested in obtaining the .blockchain domain name can join the waitlist on the Blockchain.com website.

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“Replace all your long complex wallet addresses with one easy-to-remember domain. Unlike traditional domains, you never have to renew. Claim once, own forever,” the blog added.

The feature will be rolled out for Apple users first and will gradually be deployed

Unstoppable Domains' website indicates that each domain name is an NFT minted on Polygon This makes them unique and distinct from each other.

In recent times, crypto-related domain names have come to garner major popularity around the world.

Earlier this month, authorities of the UAE also announced that women entrepreneurs aiming to experiment in the Web3 arena can apply for a free domain name.

The Abu Dhabi Investment Office (ADIO) has teamed-up with Access Abu Dhabi and have roped in domain provider named Unstoppable Domains to facilitate the execution of this initiative.

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Further reading: Cryptocurrency, ENS, Etheruem Name Service, Blockchaincom

Radhika Parashar

Email Radhika

Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More