YouTube Spammed with Tim Cook’s Deep Fake Videos Promoting Crypto Scam During Apple’s Glowtime Event

Several X users noted that misuse of technologies like artificial intelligence (AI) is a matter of grave concern.

Written by Radhika Parashar, Edited by Siddharth Suvarna | Updated: 10 September 2024 18:49 IST

YouTube Spammed with Tim Cook’s Deep Fake Videos Promoting Crypto Scam During Apple’s Glowtime Event

Photo Credit: Reuters

The deep fake videos of Tim Cook are no longer available on YouTube

Highlights

Deep fake videos of Tim Cook promoted crypto giveaway
The videos also asked for donations as BTC, ETH, and USDT
FBI has warned about the rise in crypto scams

Opportunist crypto scammers took advantage of the hype around Apple's ‘Glowtime' iPhone 16 event on September 9 to fish for potential victims through Google-owned video streaming app YouTube. Several users posted screenshots of multiple scam videos, that showed Cook promoting crypto giveaways, advertising investment schemes, and instigating crypto transactions through QR codes being flashed on screen. The Apple honcho's tailored video also replicated his voice as he asked for donations in the form of Bitcoin, Ether, and Tether from a website that resembled Apple's original site.

From the screen recordings shared on social media by people who came across these videos on YouTube, it appears that a bunch of these deep fake videos were deployed by hackers to grab the attention of genuine Apple enthusiasts, who were navigating the web to stream the launch of the flagship iPhone 16 models.

These videos, that are now unavailable, managed to garner thousands of views, said a report by CoinTelegraph.

Crypto Fraud Increased 45 Percent in 2023 to $5.6 Billion, FBI Says

Those who flagged these deepfakes on X expressed serious concerns over the growing misuse of advanced technologies like artificial intelligence (AI). YouTube also faced criticism for its inability to effectively filter out such scam content, which has the potential to cause significant financial harm to users.

A scam @Apple video is running for 9 hours and almost 20k people are watching this live on @YouTube

They are using ai to deepfake @tim_cook
Scam Live Video:https://t.co/eIyNbLIfDD

Y'all need to act fast on these things youtube support.#YouTube #Apple #AppleEvent pic.twitter.com/YQ6Te8amvO
— Rohit Pillai :globe_with_meridians: (@rohitpillaii) September 9, 2024

Deep fake Ai video of TimCook streaming on it asking for bitcoin, Ethereum and USDT.
Watch out of scammers, there is not such thing as free giveaway!!! pic.twitter.com/KBQi1rMYKt
— Tokenpaddock (@tokenpaddock) September 10, 2024

Yesterday evening, YouTube was filled with broadcasts with deepfakes of Apple CEO Tim Cook against the backdrop of the presentation of the new iPhone and other products of the company. In one of these videos, the fake Tim Cook urged viewers to send cryptocurrency, promising to… pic.twitter.com/YAPdJ0idcb
— Sergii Peleh (@PelehSergii) September 10, 2024

YouTube failed to post a standalone statement on the situation, but it did react to one of these videos.

“@AaditDoshi we really appreciate you bringing this to our attention. Mind reporting the video in the official reporting tool if you haven't yet?” said the verified handle of @TeamYouTube.

North Korean Hackers Intensifying Attacks on Crypto Sector, FBI Warns

This incident is not the first time that crypto scammers have resorted to creating deep fake videos of influential personalities to advocate their scam schemes to innocent, unsuspecting people.

In June this year, AI-generated deep fake videos of Elon Musk were published on a hacked Australian news channel, luring people to participate in a crypto giveaway.

Due to the volatile nature of crypto assets and the difficulty in tracing transactions, hackers and scammers are increasingly flocking to the cryptocurrency space to exploit investors. Global law enforcement agencies, including the FBI, have warned that crypto scammers are becoming more adept at using sophisticated techniques to carry out their crimes.

This week, the FBI revealed that members of the crypto community lost over $5.6 billion (roughly Rs. 47,029 crore) to cryptocurrency-related fraud last year, marking a 45 percent increase from 2022.

Back in May, Microsoft President Brad Smith had also said that his biggest concern around AI was deep fakes, realistic looking but false content. Smith has called for licensing for the most critical forms of AI with ‘obligations to protect the security, physical security, cybersecurity, national security'.

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Further reading: Cryptocurrency, Apple, Tim Cook, Deep Fake, YouTube

Radhika Parashar

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Radhika Parashar is a senior correspondent for Gadgets 360. She has been reporting on tech and telecom for the last three years now and will be focussing on writing about all things crypto. Besides this, she is a major sitcom nerd and often replies in Chandler Bing and Michael Scott references. For tips or queries you could reach out to her at RadhikaP@ndtv.com. More