Amazon Boosts Ring Security Product Lineup With Indoor Drone, Car Alarm System

Amazon's indoor drone, the Ring Always Home Cam available next year, aims to capture video where customers otherwise lack static cameras.

By Reuters | Updated: 25 September 2020 13:49 IST

Amazon Boosts Ring Security Product Lineup With Indoor Drone, Car Alarm System

Photo Credit: Ring Blog

Ring Always Home Cam aims to capture video where customers otherwise lack static cameras

Highlights

Ring devices have garnered criticism from civil liberties advocates
Amazon also announced a cloud-based gaming service called Luna
Various subscriptions help Amazon monetize the products

Amazon on Thursday announced a drone for recording security video inside homes and car products for alerting vehicle owners about attempted break-ins.

The news reflects Amazon's growing security business since its acquisition of smart doorbell maker Ring in 2018, an effort that's drawn scrutiny from civil liberties advocates. It also represents Amazon's latest push into shoppers' homes, which evolved from package delivery years ago to gadgets that let consumers turn off the lights or stream media by voice command.

Amazon's indoor drone, the $249 (roughly Rs. 18,300) Ring Always Home Cam available next year, aims to capture video where customers otherwise lack static cameras. It can show users video where an alarm has gone off, said Amazon Vice President Daniel Rausch.

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"It's super reassuring to be able to get a view inside your home," he said in an interview. The device only records while flying, Ring said.

The company also announced a car security device, $60 (roughly Rs. 4,400) Ring Car Alarm, that sounds an alarm when a break-in or bump is detected. It unveiled a vehicle security camera, and the Ring Car Connect software that works with other vehicle cameras for video play back and alerting. Tesla is the first automaker whose models are compatible. Amazon also launched a similar security focused car dash cam, the $200 (roughly Rs. 14,700) Ring Car Cam.

Amazon's Ring Car Cam and associated security solutions

Ring devices have garnered criticism from civil liberties advocates such as the San Francisco-based Electronic Frontier Foundation (EFF), which has said the company should end partnerships with police.

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"Amazon and other companies offer a high-speed digital mechanism by which people can make snap judgments about who does, and who does not, belong in their neighborhood, and summon police to confront them," EFF staff wrote in a June blog post.

Ring President Leila Rouhi said in an interview the company will never proactively share videos with law enforcement; users control what to share. Ring's aim is to give peace of mind, she said.

Amazon also announced a cloud-based gaming service called Luna, spherical Echo speakers and features for its voice assistant Alexa, like the ability to delete all prior recordings. Various subscriptions help Amazon monetise the products.

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The new devices come as Amazon is working to maintain US market share in smart speakers over rivals Apple and Alphabet's Google.

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