Vivo

Vivo X200 Pro is finally here and brings much-needed upgrades to the already fantastic X100 Pro from last year. It brings the same 200-megapixel telephoto lens from the X100 Ultra model, Vivo's best camera smartphone ever. The X200 Pro does not just get the best features from Ultra but also packs an aggressive price tag and, on paper, looks like a solid overall package. Of course, the Zeiss imaging partnership is in its fourth year, and we can see how that has benefited Vivo globally.

The Vivo V40e was launched in India towards the end of September and is the most affordable option in the lineup, which also includes the standard V40 and the V40 Pro. Therefore, I believe that the ‘e' in the name stands for ‘economical', but I bet Vivo would not agree with me. The V40e is a mid-range smartphone whose main selling point is its design and a claim that it's the slimmest smartphone with a 5,500mAh battery. Vivo also states that the phone is a pro at taking portrait photos thanks to the Aura light.

The premium smartphone segment sure is a cut-throat one. This is not because manufacturers offer impressive hardware at this price point but because we often see smartphones from the next tier receive price cuts and tip the scales for devices launched in the sub-Rs. 50,000 segment. The Vivo V40 Pro becomes a victim for two reasons. Firstly, it's priced a bit too high from the get-go. Secondly, it also has to compete with some top-tier premium smartphones like the iQoo 12, which was launched at Rs. 57,999 a year ago but currently retails at Rs. 49,999. Vivo's V40 Pro is priced at Rs. 49,999 for its base 8GB + 256GB variant, while the 12GB + 512GB variant is priced even higher at Rs. 55,999. After using it for a while, I discovered that its price tag is not its only problem.