Samsung

Over the last few years, Samsung has maintained a clear hierarchy for its flagship Galaxy S-series. The 2026 generation makes that divide even more apparent. While the Ultra model continues to set benchmarks with new display technology and artificial intelligence (AI) quirks, the standard Galaxy S26 and the Galaxy S26+, on the surface, look like a calculated exercise in refinement. The Galaxy S26 remains one of the few true compact flagships left. The S26+, meanwhile, occupies the middle ground for those who want more screen and battery without the Ultra's price tag.

For those not in the know, Samsung's Galaxy Ultra model is a love child of two different smartphones—the Galaxy S series and the Galaxy Note series. While Samsung's decision to merge the two into one lineup and kill the Note did make sense, the presence of the S Pen is what seems to be holding it back from becoming a true “Ultra”, a term that was coined by Samsung itself, but has now been redefined by the Chinese competition. Adding to this problem is Samsung's reluctance to adopt new battery technologies and change its camera hardware.

The premium truly wireless earbuds category has been a space where we have seen top-of-the-line audio brands and smartphone brands facing off in a tough battle. One brand trying to hold a lead position in this category is Samsung. The company has been quite consistent with its premium offering with the Galaxy Buds Pro series.