OnePlus is a Shenzhen-based start-up and producer of smartphones founded in December, 2013. The company's claim to fame is its bid to offer flagship-level specs in its smartphones, at affordable prices. OnePlus initially sold its smartphones only through an invite system where customers would be sent an invite to purchase smartphones and they had to make the purchase within a fixed time frame. Of late the company has held open sales of its smartphones too.
OnePlus Nord Buds 4 Pro True Wireless Stereo (TWS) Earphones
OnePlus Nord 6
OnePlus Nord 6
OnePlus Pad Go 2 (5G)
OnePlus has launched multiple new products in the last few months, and most have been well-received by users. While the company has been able to shake off the “mid-range first” tag, with its flagship phone now retailing at over Rs. 80,000, OnePlus has certainly not deviated from one of its core ideologies, which is being “value-first”. This is where the OnePlus Nord umbrella comes in, which was seemingly introduced with similar intentions, especially when devices have seen an unprecedented rise in pricing.
The Nord series has always held a special place in OnePlus' portfolio. It started as the brand's way of going back to its roots, offering meaningful performance and experience at a price that undercut the competition. But lately, that spark felt like it was flickering as the mid-range market became a crowded, spec-sheet arms race. Entering 2026, the OnePlus Nord 6 faces its biggest challenge yet: a market of component shortages and rising costs that have turned "affordable" into a relative term.
The Nord series has always held a special place in OnePlus' portfolio. It started as the brand's way of going back to its roots, offering meaningful performance and experience at a price that undercut the competition. But lately, that spark felt like it was flickering as the mid-range market became a crowded, spec-sheet arms race. Entering 2026, the OnePlus Nord 6 faces its biggest challenge yet: a market of component shortages and rising costs that have turned "affordable" into a relative term.
When it comes to the affordable tablet segment, the base iPad often ends up being the default choice for many buyers. This is largely due to its simple yet intuitive design, long-term software support, and overall reliability, which continue to give it an edge over similarly priced Android alternatives. That said, brands haven't stopped trying to challenge Apple's dominance. Samsung's Galaxy A-series tablets and Xiaomi's Pad 7 have both attempted to close this gap. And now, OnePlus is entering the fray with its newly launched OnePlus Pad Go 2.