Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting-edge technology should be made accessible to everyone. We create remarkable hardware, software, and Internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With presence in over 30 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.
The price and positioning of the Apple Watch range makes it aspirational and perhaps a bit too expensive for many of us, but what it has done is make smartwatches more desirable on the whole. The result of this is a flourishing budget smartwatch segment, supported by various brands leveraging their expertise in smartphones and Bluetooth connectivity to offer capable wearable technology at reasonable prices. This includes Xiaomi, which recently launched the Redmi Watch 3 Active, a health-focused smartwatch priced at Rs. 2,999.
TVs can be expensive or affordable, and if you're shopping in the latter category, you'll likely give Xiaomi a look. Of course, it might sound a bit strange to call a television that costs over Rs. 60,000 ‘affordable', but everything is relative, and there's a huge market for big-screen, feature-rich televisions that don't cost too much. The latest in that list is the Xiaomi X Series (2023) television range, which now comes in a 65-inch size option, which is priced at Rs. 61,999 in India.
LED-LCD technology in TVs is still the most common and affordable type, and Xiaomi smartly chose to focus its products around it during its early years of selling televisions in India. The company still pushes large volumes of its affordable LED televisions, but has also experimented with premium TVs such as the Mi QLED TV 4K range which is available in a massive 75-inch screen size, priced at Rs. 1,39,999. This adventurous approach to the premium price segments has now led to the launch of Xiaomi's first OLED TV in India.
The 2021 Mi Notebook models which are called the Mi Notebook Pro and Mi Notebook Ultra, aren't direct replacements for last year's Mi Notebook 14 family of ultraportables. These are both a more premium but also a bit larger, with value-added features that you might find compelling for everyday work as well as entertainment on the go. They are positioned above the new Redmibook series, which was launched this year. More importantly, they fix a lot of the shortcomings of last year's models, giving Xiaomi a stronger foothold in the Indian laptop market.