Apple

The tyranny of choice is a logic-based concept that suggests having options allows people to select precisely what makes them happiest. However, studies show that the paradox of abundant choice often leads to misery, causing decision paralysis and potentially reducing consumer satisfaction. Apple's annual iPhone launch has historically been a significant contributor to this fatigue in the world of technology, with four models that felt subtly differentiated. However, things have fundamentally shifted with the iPhone 17 series, and Apple finally looks to have mastered the art of segmentation. There's now an iPhone for everyone, yet only one seems the most sensible choice for the many. And surprisingly, it is neither the high-end Pro models nor the new iPhone Air.

There's no shortage of single-player action-adventure games with a particular focus on puzzle solving and exploration today. PlayStation's Uncharted series set the gold standard for adventure games, whether it was Nathan Drake battling his way to El Dorado, the fabled ‘city of gold', or exploring the mythical city of Shambhala. Respawn's Star Wars Jedi series built upon adventure as a storytelling device and exploration as a gameplay mechanic. And Xbox's Indiana Jones and the Great Circle brought the formula back to the original adventurer who inspired it all. These games offer a balance of fun mechanics, engaging storylines, and interesting characters.

On the Android side of things, picking a phone is an extremely complicated decision. Unless you are brand-loyal, there are tonnes of features to be accounted for before one arrives at a decision. And this is because they come in all shapes and sizes, with varying hardware configurations and even different software experiences, even though they are all based on Google's Android. On the iOS side of things, well… not so much.