Apple-owned Beats has teamed up with reality TV star Kim Kardashian and launched new headphones. This is the first time that the Beats Fits Pro earphones have been released in a custom version. Beats described the new colour options - called Moon (light), Dune (medium) and Earth (deep) - as featuring “Kim Kardashian's signature minimalistic aesthetic”.
According to the official Apple website, the special edition Beats Fit Pro collection is equipped with comfortable, secure-fit wingtips that flex to fit anyone's ear. They are engineered to deliver powerful, balanced sound.
They include all of the features of previously launched earphones, such as noise cancellation, a transparency mode to hear things that are going on and Apple's spatial audio feature that is meant to give sound in three dimensions.
The “Beats x Kim” earphones will be available from next week. Apple has a devoted website for the products and they will also be available in “limited quantities” at other resellers. The earbuds are priced at $199.99 (nearly Rs 16,000).
“Kim brought her signature minimalist style to the first-ever Beats Fit Pro custom headphones,” said Eddy Cue, Apple's senior vice president of services, as per the Independent.
“We're excited to offer Beats' most innovative headphones in a whole new, gorgeous colour palette to music fans and fashion lovers alike,” Mr Cue added.
Beats Fir Pro debuted late last year as an appealing alternative to AirPods 3 and AirPods Pro. One of the major differentiators is the wingtip design, which helps Beats Fit Pro sit inside the ear for a highly-secure fit.
The earbuds have up to 6 hours of listening time with 18 additional hours provided by its pocket-sized charging case. This means that the newly launched earbuds give the user up to 24 hours of combined playback.