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X Premium+ Subscription Receives Significant Price Hike in India, US and Other Markets

X Premium+ now costs $22 in the US, up from the previous monthly price of $16.

X Premium+ Subscription Receives Significant Price Hike in India, US and Other Markets

Photo Credit: Reuters

X Premium+ offers an ad-free experience among other features

Highlights
  • X Premium+ price hike impacts India, US, Canada and other markets
  • India’s X Premium+ plan is increased to Rs. 1,750 per month
  • It introduces ad-free experience and new search tool dubbed Radar
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X (formerly Twitter) is raising the price of its premium subscription in several markets including India, the microblogging platform has announced. Its top-tier subscription, which is X Premium+, has been revised and the US is one of the markets hit the hardest by this change where the price of the subscription has gone up by almost 40 percent. The social media platform cites several reasons for this decision, including a “completely” ad-free experience and other new features.

X Premium+ Price Hike

In a blog post, X detailed the price revision of its Premium+ subscription. New subscribers will have to pay the revised prices starting the day of their subscription, while existing users whose billing cycle starts before January 21, 2025, will be charged at their current rate. If not, the price revision will be applicable in the first billing cycle after that date. The platform says that price hikes will vary, depending on the region, applicable taxes, and payment methods.

In the US, X Premium+ subscription was previously listed at $16 (roughly Rs. 1,360) for the monthly plan (when signing up from a web interface) and the annual subscription was priced at $168 (roughly Rs. 14,000). Following the price revision, it will now cost $22 (roughly Rs. 1,900) monthly and $ 229 (roughly Rs. 19,000) annually.

On the other hand, the top-tier plan was priced at Rs. 1,300 a month or Rs. 13,600 for a year in India. It has been revised to Rs. 1,750 for the monthly plan and Rs. 18,300 for the yearly subscription. Notably, all the subscription prices are considerably higher when signing up from the X app on Android and iOS devices.

The price hike also impacts other markets such as Canada, the EU, Nigeria, and Turkey.

Why the Change

Elon Musk's microblogging platform cites several reasons behind the price revision. It emphasises that the X Premium+ subscription is now completely ad-free. Further, it is bringing higher priority support and access to cutting-edge Grok AI models. X also introduces Radar — a new search tool which enables users to monitor keywords, visualise the trends with daily activity graphs, and get stats on post counts from queries.

X Premium+ also fuels the creator programme which ties earnings to the overall value that they bring to X, not impressions of ads. The revised pricing of the subscription is claimed to reflect these new changes.

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Further reading: X Premium, X Premium plus, Twitter
Shaurya Tomer
Shaurya Tomer is a Sub Editor at Gadgets 360 with 2 years of experience across a diverse spectrum of topics. With a particular focus on smartphones, gadgets and the ever-evolving landscape of artificial intelligence (AI), he often likes to explore the industry's intricacies and innovations – whether dissecting the latest smartphone release or exploring the ethical implications of AI advancements. In his free time, he often embarks on impromptu road trips to unwind, recharge, and ...More
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