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Want More Matches? Tinder CEO Suggests the Perfect Profile Photo

Want More Matches? Tinder CEO Suggests the Perfect Profile Photo

By Ketan Pratap | Updated: 21 April 2016 14:01 IST

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Highlights

Unarguably, a photo is the most important part of a Tinder profile.
CEO Sean Rad gave suggestions about what type of profile photo actually works.
Rad also revealed that Tinder helps unsuccessful users by boosting their profile.

Online dating app Tinder has been popular with users across the world including India, and has also been the subject of much controversy for it ostensibly promoting promiscuity. Tinder's dating system revolves around the profile photos of users - after all you swipe a photo right to like, and left to reject - thus, it is truly vital to get a great profile photo to ensure more matches. So, just what makes the perfect profile photo? The Tinder CEO has some suggestions for users, based on the massive data trove the company has collected.

Tinder CEO and Founder Sean Rad, based on three years' worth of data with over 10 billion matches, told Cosmopolitan magazine (via Business Insider) "The data shows this: When your photo expresses something about your interests - like a skier skiing - or something about your personality, you do better. You do better as in you get more matches. I always tell people to be yourself."

Rad added that the worst kinds of photos on Tinder are where people try to be fake. "The model-y poses never work," he adds. Adding further, Rad said that several users tend to upload their photos with other people in a group, something which also doesn't work - users usually swipe past the initial image to other photos to discover whose profile it actually is. According to Rad, "Shots that display what you look like but [in] the environment you live in, and your interests - they work." Headshots are also a no no.

Talking about Tinder's algorithm, Rad said that it tries to find matches for users that they'd like to meet in the real world. However, some users need more help, and Tinder does what it can to nudge matches by boosting discoverability.

"About 89 percent of our users, just through normal behaviour, find matches and have meaningful connections. But there are a group of users that despite swiping, I think, can't find a match. We give them a little boost to get extra love and attention and hopefully they end up meeting someone," added Rad.

He went on to suggest that Tinder's success metric is getting the user to "meet someone." He said, "Success is ultimately defined by how much real-world interaction we created."

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Further reading: Apps, Dating Apps, Tinder

Ketan Pratap

Email Ketan

Ketan Pratap is the Editor at Gadgets 360. His primary role - debugging the tech hype, benchmarking the future, and compiling it all into precise news, features or reviews. He has spent over 14 years calling out vaporware and identifying the best tech. He’s your guide for everything from chipsets to smart-home meltdowns. When his own batteries are low, he heads for the hills—literally. He’s someone who prefers a remote mountain pass, appreciating a 12,000-foot view that no VR ...More