Home
Apps
Apps News
Truecaller, Airtel Partner to Bring Caller ID Function to Feature Phones Without Data

Truecaller, Airtel Partner to Bring Caller ID Function to Feature Phones Without Data

By Gadgets 360 Staff | Updated: 28 March 2017 17:54 IST

Click Here to Add Gadgets360 As A Trusted Source

Highlights

Truecaller, Airtel are bringing the former's caller ID to feature phones
It will work without a data service, using Flash SMS instead
It will be a paid subscription service, starting from April

Truecaller and Airtel have partnered to bring the Truecaller Called ID function to the operator's feature phones, even those without a data connection. According to the company, the callers will be identified from Truecaller's database, and this information will be sent to the customers via a Flash SMS before the call hits the users' phone.

Airtel and Truecaller will offer this functionality as a subscription-based service to help end-users avoid unwanted spam calls without having to get a smartphone or a data service. Named "Airtel Truecaller ID", the service will be rolling out in April across India, and all feature phone users with Airtel mobile services will be able to subscribe to this feature.

Truecaller 8 for Android Brings SMS Inbox, Flash Messaging, Truecaller Pay, and More

As per IDC, about 65 percent of India's over 1 billion phone subscribers still use feature phones, making this a huge opportunity for Truecaller, the company's CSO and co-founder Nami Zarringhalam pointed out.

"We are thrilled to bring about one of the biggest transformations in the world of telecommunication with Airtel by bringing the online experience of Truecaller in an offline environment," he said.

Truecaller Pay UPI-Based Payments Service Launched in Partnership With ICICI Bank

Describing the tie-up as a global first, Raj Pudipeddi, Director of Consumer Business and Chief Marketing Officer at Airtel added that this partnership with Truecaller will enable millions of feature phone users to enjoy a "smartphone-like" experience in offline mode, and add to their mobile experience. "We hope that this partnership will encourage other global developers to innovate for the feature phone segment, which still forms a large part of the overall market in countries like India," he added.

Truecaller Announces Google Duo Video Calling Integration in App

Comments

Get your daily dose of tech news, reviews, and insights, in under 80 characters on Gadgets 360 Turbo. Connect with fellow tech lovers on our Forum. Follow us on X, Facebook, WhatsApp, Threads and Google News for instant updates. Catch all the action on our YouTube channel.