Square Led by Twitter's Jack Dorsey Acquires Australian ‘Buy Now Pay Later’ Giant Afterpay for $29 Billion

Afterpay, created in 2014, has been the bellwether of the niche no-credit-checks online payments sector that burst into the mainstream last year.

By Reuters | Updated: 2 August 2021 10:50 IST

Square Led by Twitter's Jack Dorsey Acquires Australian ‘Buy Now Pay Later’ Giant Afterpay for $29 Billion

Photo Credit: Afterpay

It also locks in a remarkable share-price run for Afterpay

Highlights

Afterpay competes with unlisted Sweden-based Klarna
Credit Suisse analysts said the tie-up seemed to be an "obvious fit"
BNPL firms lend shoppers instant funds

Square, the payments firm of Twitter co-founder Jack Dorsey, will purchase buy now, pay later (BNPL) pioneer Afterpay Ltd for $29 billion (roughly Rs. 2,15,620 crores), creating a global transactions giant in the biggest buyout of an Australian firm.

The takeover underscores the popularity of a business model that has upended consumer credit by charging merchants a fee to offer small point-of-sale loans which their shoppers repay in interest-free instalments, bypassing credit checks.

It also locks in a remarkable share-price run for Afterpay, whose stock traded below AUD 10 (roughly Rs. 550) in early 2020 and has since soared as the COVID-19 pandemic - and stimulus payments to a workforce stuck at home - saw a rapid shift to shopping online.

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The all-stock buyout would value the shares at AUD 126.21 (roughly Rs. 6,890), the companies said in a joint statement on Monday.

That means a payday of AUD 2.46 billion (roughly Rs. 13,430 crores) each for Afterpay's founders, Anthony Eisen and Nick Molnar. China's Tencent, which paid AUD 300 million (roughly Rs. 1,640 crores) for 5 percent of Afterpay in 2020, would walk away with AUD 1.7 billion (roughly Rs. 9,310 crores).

"We built our business to make the financial system more fair, accessible, and inclusive, and Afterpay has built a trusted brand aligned with those principles," said Dorsey in the statement.

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"Together we can better connect our ... ecosystems to deliver even more compelling products and services for merchants and consumers, putting the power back in their hands."

The Afterpay founders said the deal marked "an important recognition of the Australian technology sector as homegrown innovation continues to be shared more broadly throughout the world".

Stock surge

Afterpay shares jumped slightly higher than Square's indicative purchase price in early trading before settling just below it at AUD 119.36 (roughly Rs. 6,540) by late morning, up 23.5 percent and helping push the broader market up 1.2 percent.

The deal, which eclipses the previous record for a completed Australian buyout - the $16 billion (roughly Rs. 1,19,020 crores) sale of Westfield's global shopping mall empire to Unibail-Rodamco in 2018 - also pushed up shares of rival BNPL players.

Afterpay competes with unlisted Sweden-based Klarna, Australia-listed Zip Co, and new offerings from US veteran online payments provider PayPal.

"Few other suitors are as well-suited as Square," said Wilsons Advisory and Stockbroking analysts in a research note.

"With Klarna rumoured to be building a strategic stake in Z1P, and PayPal already achieving early success in their native BNPL, other than major US tech-titans lobbying an 11-th hour bid, we expect a competing proposal from a new party to be low-risk."

Credit Suisse analysts said the tie-up seemed to be an "obvious fit" with "strategic merit" based on cross-selling payment products, and that a competing bid seemed unlikely.

The Australian Competition and Consumer Commission, which would need to approve the transaction, said it had only just been notified of the plan and "we will consider it carefully once we see the details".

Popularity

Created in 2014, Afterpay has been the bellwether of the niche no-credit-checks online payments sector that burst into the mainstream last year as more people, especially youngsters, chose to pay in instalments for everyday items during the pandemic.

BNPL firms lend shoppers instant funds, typically up to a few thousand dollars, which can be paid off interest-free.

As they generally make money from merchant commission and late fees - and not interest payments - they sidestep the legal definition of credit and therefore credit laws.

That means BNPL providers are not required to run background checks on new accounts, unlike credit card companies, and normally request just an applicant's name, address and birth date. Critics say that makes the system an easier fraud target.

The loose regulation, burgeoning popularity and quick uptake among users has led to rapid growth in the sector, and has reportedly even driven Apple to launch a service.

For Afterpay, the deal with Square delivers a large customer base in its main target market, the United States, where its fiscal 2021 sales nearly tripled to AUD 11.1 billion (roughly Rs. 60,58 crores) in constant currency terms.

The deal "looks close to a done deal, in the absence of a superior proposal," said Ord Minnett analyst Phillip Chippindale, adding that it "brings significant scale advantages, including to Square's Seller and Cash app products."

Talks between the two companies began more than a year ago and Square was confident there was no rival offer, said a person with direct knowledge of the deal.

Afterpay shareholders will get 0.375 of Square class A stock for every Afterpay share they own, implying a price of about AUD 126.21 (roughly Rs. 6,890) per share based on Square's Friday close, the companies said.

Square said it will undertake a secondary listing on the Australian Securities Exchange to allow Afterpay shareholders to trade in shares via CHESS depositary interests (CDIs).

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