• Home
  • Apps
  • Apps News
  • Snapchat, like Instagram to Put Ads Within Stories; Share Money With Creators

Snapchat, like Instagram to Put Ads Within Stories; Share Money With Creators

Snapchat is currently testing it on users in the US.

Snapchat, like Instagram to Put Ads Within Stories; Share Money With Creators

In recent years, Snapchat has added various ways for creators to monetise their presence

Highlights
  • A wider rollout will be happening in the coming months
  • The company says the revenue share is based on a formula
  • The feature is only available to Snap Stars

Snapchat is testing mid-roll advertisements that appear in the Stories of a small group of US creators, introducing a new way for creators on the app to earn money.

As per The Verge, a wider rollout will be happening in the coming months. When an ad is placed within a Snap Star's Story, Snapchat will share the revenue with the creators. The company says the revenue share is based on a formula that takes into account metrics like posting frequency and engagement. The feature is only available to Snap Stars, who are creators or public figures with large followings that have been verified on Snapchat, indicated by a gold star.

In recent years, Snapchat has added various ways for creators to monetise their presence on the app. Snapchat users already see ads in between friends' Stories and on the Discover section, but this is the first time creators will get a cut of the ad revenue on Stories.

This comes shortly after Snapchat signalled that users were moving toward TikTok-esque content over Stories. Snap CEO Evan Spiegel told investors earlier this month that users are spending less time posting and viewing stories and instead were watching content on Spotlight, Snapchat's TikTok equivalent.

In an effort to entice users to create more vertical video content for Spotlight, the company announced it would pay out $1 million (roughly Rs. 7.5 crore) per day through the end of 2020. Now, Snapchat says it pays millions of dollars a month to creators making top Spotlight videos. Last year, Snapchat announced Spotlight Challenges - cash prizes for users creating top videos using specific lenses, sounds, or topics. The company says it paid out more than $250 million (roughly Rs. 1,880 crore) to creators in 2021.

 


Do Samsung's Galaxy S22 and Tab S8 series have any Android competition? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
Comments

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel.

Further reading: Snapchat, Snap
Garena Free Fire, AppLock Available for Download via Samsung’s Galaxy Store in India Despite Ban
Share on Facebook Tweet Snapchat Share Reddit Comment
 
 

Advertisement

Advertisement

© Copyright Red Pixels Ventures Limited 2022. All rights reserved.