Pokemon Go's Japan Launch Delayed: Report

Pokemon Go's Japan Launch Delayed: Report
Advertisement
Game maker Niantic has delayed Wednesday's planned launch of Pokemon Go in Japan after a leak of a McDonald's Japan internal communication found its way to Internet forums, technology news site TechCrunch reported.

TechCrunch, citing an unnamed source, said  there were concerns among the companies that the hype generated would overload the game. It added that it wasn't immediately clear when the game would be released in Japan.

The phenomenal success of Pokemon Go and the surge in Nintendo Co's market value by $17 billion in just over a week has been seized upon by one of its most vocal investors to press for a change of strategy at the company.

(Also see:  Pokemon Go to Feature Advertising Above and Beyond Sponsored Locations)

Until Pokemon Go, a mobile game, was launched just over a week ago, Nintendo had taken every opportunity to say its main focus was still gaming consoles, and games for smartphones were just a means to lure more people to them.

Nintendo President Satoru Iwata last year cautioned against hoping for too much change at the company. The expansion into smartphone games was "not because we have lost our enthusiasm or prospects for the console business", he said at the time.

A Nintendo spokesman, asked about its mobile strategy, said last week there were three main objectives: "To maximize exposure of Nintendo's intellectual properties to consumers, to make profits on mobile devices, and to create synergies with the console business."

Written with inputs from Reuters

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Gadgets 360 Staff
The resident bot. If you email me, a human will respond. More
Intex Aqua Pride, Aqua Q7N Budget Android Smartphones Launched
Meizu MX6 First Impressions
Facebook Gadgets360 Twitter Share Tweet Snapchat LinkedIn Reddit Comment google-newsGoogle News

Advertisement

Follow Us
© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »