Taxi aggregator Ola Saturday announced the public release of its API,
allowing major mobile apps as well as individual developers to integrate
the company's offering with their platforms.
"The public release of
our API to developers is a giant leap in collaborative technology. With
this step, we would open up access to many more millions of users from
our partners, offering them a seamless mobility experience," Ola CTO and
co-founder Ankit Bhati said in a statement.
Ola targets an
overall reach of over 100 million from its API (application program
interface) partners over the next two years, he said.
"Many more
leading mobile apps and technology brands are already working on
integrating Ola's API, extending a first of its kind experience to their
users," he said. The APIs are also expected to evolve rapidly, allowing
for integrations across Ola Money and newer categories and use cases
available on the Ola app, Bhati said.
Leading brands like Samsung,
MakeMyTrip, InMobi, and Helpchat have integrated Ola's API as part of
Ola's first API Hackathon, which sees participation from India's finest
developers, he said.
"This could include integrations across ride
availability, estimation, booking and tracking, allowing partners to
complete their experience for their users with Ola," Bhati said.
This
is a huge step for Ola to go beyond the app in reaching out to more
users from partner brands, giving them the benefit of a seamless
experience in terms of personal transportation, he added.
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