Search

LinkedIn Working on Video Advertising Product to Target Streaming Platform Users

LinkedIn generates revenue from ad sales and subscriptions for recruiters, job seekers and sales professionals.

Advertisement
Highlights
  • It said in-stream video ads can change the way brands reach audiences
  • In Q3 FY 2023, revenue increased 8 percent year-over-year
  • Video ad would allow marketers to target users while they stream content
LinkedIn Working on Video Advertising Product to Target Streaming Platform Users

LinkedIn recently introduced AI features to help advertisers write ad content

Photo Credit: Reuters

Microsoft-owned LinkedIn said on Thursday it was working on a video advertising product that would allow marketers to target users of the professional networking site while they watch content on streaming services.

This comes after LinkedIn introduced AI features to help advertisers write ad content, part of a strategy to expand its ads business at a time when economic uncertainties have hit advertising budgets.

"In-stream video ads can change the way brands and buyers reach and engage their audiences," Penry Price, vice president of marketing solutions at LinkedIn, told Reuters.

LinkedIn's trailing 12-month revenue is north of $14 billion (roughly Rs. 1,14,700 crore), and as of the third quarter of fiscal year 2023, revenue increased 8 percent year-over-year.

The company generates revenue from ad sales and subscriptions for recruiters, job seekers and sales professionals.

The Information reported the news earlier on Thursday.

Meanwhile, LinkedIn announced Tuesday that it will close down its last service available in China, citing "fierce competition and a challenging macroeconomic climate".

Microsoft-owned LinkedIn was one of the few US technology companies to successfully operate a social media site in China, where the internet is heavily regulated and censored.

The company had introduced a unique domestic version of the career networking platform operated locally in order to comply.

© Thomson Reuters 2023


Apple unveiled its first mixed reality headset, the Apple Vision Pro, at its annual developer conference, along with new Mac models and upcoming software updates. We discuss all the most important announcements made by the company at WWDC 2023 on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)

Affiliate links may be automatically generated - see our ethics statement for details.

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

 
Show Full Article
Please wait...
Advertisement

Related Stories

Popular Mobile Brands
  1. Samsung Galaxy M36 5G Launched in India: Price, Specifications
  2. iPhone 17 to Feature Slightly Larger Display Than iPhone 16, Tipster Says
  3. Here Are The Best Deals of Steam Summer Sale 2025
  4. OpenAI Said to Turn to Google's AI Chips to Power Its Products
  1. OpenAI Said to Turn to Google's AI Chips to Power ChatGPT and Other Products
  2. Samsung Tipped to Unveil Tri-Fold Smartphone With Galaxy Z Fold 7, Z Flip 7; Launch Timeline Leaked
  3. iPhone 17 to Feature Slightly Larger Display Than iPhone 16, Tipster Claims
  4. Microsoft's Next-Gen AI Chip Production Reportedly Delayed to 2026
  5. Dead NASA Satellite Relay 2 May Have Caused Mysterious 2024 Radio Burst
  6. James Webb Telescope Captures First Direct Image of Saturn-Mass Exoplanet
  7. James Webb Telescope Detects Methanol and Ethanol Near Young Stars, Hinting at Life’s Origins
  8. Rubin Observatory Captures Distant Nebulae From Chilean Mountaintop
  9. Apple to Expand Swift Language Support to Android; Sets Up Android Working Group
  10. FBC: Firebreak Has Crossed One Million Players, Remedy Confirms
Gadgets 360 is available in
Download Our Apps
App Store App Store
Available in Hindi
App Store
© Copyright Red Pixels Ventures Limited 2025. All rights reserved.
Trending Products »
Latest Tech News »