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Jio Platforms Invests $200 Million in InMobi's Lock Screen Content Company Glance

The integration will allow Reliance's retail businesses to advertise products directly to Jio users through Glance.

Jio Platforms Invests $200 Million in InMobi's Lock Screen Content Company Glance

Glance could be on "hundreds of millions" of Jio phones as a result of the deal

Highlights
  • Jio Platforms is partnering with lock screen content company Glance
  • Glance is available on default in 60–65 percent phones in India
  • Samsung, Xiaomi, and Realme are amongst the companies using Glance screen

India's Reliance Industries is investing $200 million (roughly Rs. 1,510 crore) in Glance, a lock screen content company backed by Alphabet and owned by ad-tech firm InMobi, to bring the service to new Jio smartphones this year, the companies said on Monday.

The investment, made through Reliance's Jio Platforms unit, values Glance at $1.7 billion to $1.8 billion (roughly Rs. 12,800–13,600 crore) post-money, according to a source involved in the deal.

The integration will allow Reliance's retail businesses to advertise products directly to Jio users through Glance, a platform that delivers personalised news, entertainment content and live videos to smartphone lock screens.

Glance could be on "hundreds of millions" of Jio phones this year, InMobi Group Founder and Chief Executive Officer Naveen Tewari said in a phone interview.

Billionaire Mukesh Ambani's Reliance launched its Jio Phone Next on November 4, but sales figures have not been publicly disclosed.

Ambani has been steadily buying stakes in consumer internet firms and tying those services into Reliance Jio, as he looks to create a technology behemoth that incorporates connectivity, content and commerce.

"The deal is also expected to lead to further strategic collaborations between Glance, Reliance Retail, and Jio across devices, commerce, content and gaming ecosystem," InMobi said in a statement.

Glance is available on default in 60 percent to 65 percent of new smartphones sold in India, thanks to tie-ups with Samsung, Xiaomi, Vivo, Oppo, and Realme, Tewari said.

It will use the fresh funds to expand to US and Latin American markets, and is also testing new ways of content-driven commerce through live videos.

The company is backed by Peter Thiel's Mithril Capital and Alphabet, which invested $100 million (roughly Rs. 750 crore) in December 2020.

© Thomson Reuters 2022


Is JioPhone Next the 4G phone for everyone that Reliance promises? We discuss this on Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.
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