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iOS apps to become more expensive in India, Australia, South Africa, Indonesia, and Turkey

iOS apps to become more expensive in India, Australia, South Africa, Indonesia, and Turkey

By NDTV Correspondent | Updated: 1 April 2014 11:12 IST

Apple is set to revise the exchange rate used for calculation of pricing of iOS apps. As a result, App Store users in India, Australia, South Africa, Indonesia, and Turkey will see an increase in the prices of paid apps in their respective stores.

Apple says the move is "to account for changes in foreign exchange rates", though the move may surprise users in India, given the rupee's recent rally as compared to the US dollar. Until Monday, Apple has been pricing apps at the rate 1 USD = 55 INR, even when the rupee touched 68 against the dollar, so the users have enjoyed lower rates for a long time.

The new rate is not live at the time of publishing this article but, as per Apple, the move should be reflected later on Tuesday. It's worth noting that Tuesday (April 1) marks the beginning of the financial year in many countries.

Apple also notes that users in Israel and New Zealand will benefit from decreased pricing.

Here's the text of Apple's email in full:

Dear developer,
Within the next 24 hours, the following changes will be made to pricing on the App Store.
To account for changes in foreign exchange rates, App Store retail prices will be increased for the following currencies:
Australian Dollar
Indian Rupee
Indonesian Rupiah
Turkish Lira
South African Rand
Additionally, retail prices for Israeli New Shekels and some price tiers for the New Zealand Dollar will be decreased.
Price adjustments on the App Store are made periodically due to changes in foreign exchange rates. Within 24 hours, you will see the new Pricing Matrix in the Rights and Pricing section of Manage Your Apps on iTunes Connect.
Updates to iOS Paid Applications and Mac OS X Paid Applications contracts will be available on the iTunes Connect website. To view all current and outstanding contracts, see Contracts, Tax, and Bankingon iTunes Connect.
Regards,
The App Store team

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