Google Updates Search Criteria to Feature Helpful Product Reviews

Google has introduced this update only for English language users for now.

By Siddhant Chandra | Updated: 24 March 2022 15:44 IST

Google Updates Search Criteria to Feature Helpful Product Reviews

Photo Credit: Google

Google will prefer in-depth reviews from users who have bought the product

Highlights

Google will display reviews with unique product information
Google is planning on introducing this update to other languages
Reviews with comparison to similar products will be displayed

Google has been working on improving the product reviews that pop up in Search for quite some time now. Now, it is releasing an update with improved criteria to ensure that product reviews are helpful to the users. The results on Google Search are now set to prioritise reviews from users who have bought the product. In-depth reviews with unique information and comparison with other products are also going to be prioritised by Google. These changes have currently been only implemented on the English version of the site.

Via its official blog, Google announced the update on March 23. The updated criteria are designed to "help ensure reviews come from people who demonstrate expert knowledge and first-hand research about products." Now, the product reviews that feature in-depth details regarding the benefits or drawbacks of the item will get prioritised.

The new criteria will give preference to reviews with specifics about the product's functions and differences from previous versions. They should mention unique information that the manufacturer might have not provided originally. Reviews with information regarding its merits over comparable products or the differences between similar items will be preferred over others.

Samsung Wins Patent for a Tri-Fold Smartphone With Specialised Barrier Layer for Improved Durability

Furthermore, if all the information comes from reviewers who have used the product and can describe what the product is physically like, then that review will be displayed in Search.

As mentioned earlier, this update is currently only live for English language users. Google is planning on expanding these updates to more languages in the near future.

Google I/O 2022 Taking Place on May 11–12, Will Be Available Online

Google appears to be in the works of improving its Search experience in general. The US tech giant recently introduced a 'Delete last 15 min' option to its Android app. This feature gives Android users the ability to easily delete the last 15 minutes of their search history.

Asus India's Arnold Su joins this week's Orbital, the Gadgets 360 podcast, to talk about how the PC maker is planning to grow its presence in the country. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.