Google Photos Introduces Paid Colour Pop Feature in Editing Suite

Google is reportedly looking to add additional premium features to Photos in the future, locked behind a paywall.

By Tasneem Akolawala | Updated: 7 November 2020 13:35 IST

Google Photos Introduces Paid Colour Pop Feature in Editing Suite

Google Photos latest update has several strings of premium editing features in the works

Highlights

Google says the premium editing feature is part of an ongoing rollout
Google One subscription to unlock several paid editing tools
Google Photos new editor also offers several free editing tools as well

Google introduced a new editor on Android with AI suggestions and more granular controls to allow users to directly edit their pictures in the app last month. Suggestions like Enhance and Colour Pop were added, that allowed users to make changes to their photos. Now, a Google spokesperson confirmed that it is now adding a new take on its Colour Pop feature that users can add to any photo, without restricting it to just the ones with depth information. To use this new paid Colour Pop feature, Google Photos users will have to buy Google One subscription. The report suggests that Google plans to roll out more tools in the editing suite that may require a paid plan.

Engadget reached out to Google after XDA Developer's Mishaal Rahman tweeted that Google Photos' Colour Pop feature is locked behind a Google One paywall. Google responded that Colour Pop is available for free for photos with depth information, but for using the feature on any other images, users will have to buy a Google One membership.

“In Google Photos, colour pop is a feature that continues to be available for anyone to use, at no cost, for photos with depth information (such as portrait mode). As part of an ongoing rollout that began earlier this year, Google One members can apply the feature to even more photos of people, including those without depth information,” a Google spokesperson told Engadget.

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Google is looking to add additional premium features to Photos in the future. XDA Developers dug into the code of Google Photos 5.18 update and found several strings that look to prompt users of premium editing tools to gain access with Google One membership. The report says that it found hints of prompts like “As a Google One member, you get access to extra editing features,” “Get extra editing features with a Google One membership,” “Unlock this feature and more with a Google One membership,” and “Unlock more editing features and {storage amount} of storage with a Google One membership.”

There is no clarity on what these new premium editing features may be, and Google is expected offer clarity on that soon. The search giant has already started to add Colour Pop for any photo behind a paywall. Users should see more such premium editing tools inside the app in the future.

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