The
competition in the Indian e-commerce space continues to intensify, and
on Wednesday
Flipkart announced a new feature on its mobile app that may
give it an edge over its rivals. Called Image Search, it lets Flipkart
app users upload an image of the apparel they are looking for and find
visually similar products on the online marketplace.
The new Image
Search feature is still in beta, and will be rolled out to users via an
app upgrade. The company in an emailed statement on Wednesday said
Image Search feature has been designed especially for the fashion
category of products.
Users can either take a photo of the fashion
product they are looking on their smartphone or tablet, or upload an
image taken from elsewhere. Flipkart adds that the search function will
look for products with the same colour, pattern, or style. Another use
of the feature will be to find visually similar products to a product
already listed on Flipkart. The feature is being developed especially
for the app, since 75 percent of Flipkart users access it via their
smartphones, the company said.
Flipkart's Chief Product Officer
Punit Soni, commented on the new feature in an emailed statement,
"Discovering a fashion product online varies from user to user and is
more complex as compared to other categories. A lot of fashion purchase
decisions are influenced by similar products seen by users. The image
search feature provides a way to find similar products on Flipkart as
well as reduces the search/ browsing time, making the overall product
discovery and shopping experience simple."
Soni further added,
"This is in line with our ambition to create a very intuitive thoughtful
mobile experience that is universally accessible to everybody,
regardless of whether they use text or visuals to communicate with us."
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