• Home
  • Apps
  • Apps News
  • Facebook's Instagram to Begin Showing Ads in Britain, Canada, and Australia

Facebook's Instagram to Begin Showing Ads in Britain, Canada, and Australia

Facebook's Instagram to Begin Showing Ads in Britain, Canada, and Australia
Advertisement
Instagram, the mobile photo service owned by Facebook Inc, is expanding its nascent advertising business beyond the United States and will begin showing ads to users in Britain, Canada and Australia, the company said on Monday.

The ads will start to appear on versions of the service in the three countries later this year, Instagram said in a post on its official blog.

A Facebook spokesman said that Instagram will initially work closely with a handful of advertisers in each country. Facebook introduced ads within Instagram in the U.S. in November, working with brands such as Levi's and ice cream company Ben and Jerry's.

Instagram said on Monday that the U.S. ads have in some cases generated results "well above the ad industry's average for performance," though it did not provide details.

Ads on Instagram, which has more than 200 million users, are considered an important source of new revenue growth for Facebook, which acquired the popular mobile service for $1 billion in 2012.

Still, Facebook has sought to temper investor expectations of an immediate revenue boost. In April, Facebook Chief Operating Officer Sheryl Sandberg said that the company would take its time rolling out ads on Instagram. "We don't see the need or the urge to ramp this as quickly as we possibly can," Sandberg said.

© Thomson Reuters 2014

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Apps, Facebook, Instagram
Google Nearby Lets Android Users Connect to People, Places in Proximity: Report
Apple Gains in Trading After Stock Split
Share on Facebook Gadgets360 Twitter Share Tweet Snapchat Share Reddit Comment google-newsGoogle News
 
 

Advertisement

Follow Us

Advertisement

© Copyright Red Pixels Ventures Limited 2024. All rights reserved.
Trending Products »
Latest Tech News »