Facebook said on Monday it was testing a feature on Instagram that allows some content creators in India to share short video clips, known as reels, on their Facebook accounts.
In the test, some Indian users who create the 30-second long reels on Instagram will have the option of having them recommended on Facebook.
Additionally, the social media giant said it will have its own version of the reels feature on the main app.
"In India, we're testing the ability for Instagram creators to choose to have their Reels recommended on Facebook... creators can reach new audiences and people can create and discover more entertaining content," a Facebook spokeswoman told Reuters.
Instagram's reels feature is the company's version of ByteDance's TikTok wherein users can record short mobile-friendly videos, and add special effects and soundtracks pulled from a music library.
It was launched close on the heels of TikTok's ban in India June last year, after the Chinese app created a craze among Indian users for short videos.
The success of TikTok has prompted many social media companies to add short-video services to their platforms, with Snap's Snapchat rolling out Spotlight last November.
© Thomson Reuters 2021
Are Amazonbasics TVs Good Enough to Beat Mi TVs in India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.
For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.