Facebook has released a new iOS app, Mentions, meant only for celebrities and public figures. The new app is currently available in the US for people with verified Pages. Facebook plans to make it available for Verified Profiles in the future.
The social giant has revealed that it plans to roll-out the new Facebook Mentions app to more countries and verified Profiles in the coming months. The app is now available at the App Store.
Notably, Facebook Mentions is another product from the company's Creative Labs, which claims the app "makes it easy for public figures to talk with their fans and each other on the go."
The first Facebook Creative Labs product was the news reader, the Paper app. The official listing of the app defines it as, "Mentions is a new way for actors, athletes, musicians and other influencers to discover and join conversations on Facebook."
According to the Facebook Mentions listing page on the App Store, public figures can use the app in several ways.
See what fans are saying - Start a conversation with people and influencers who are talking about you.
Tell your story - Share updates, photos and videos and host live Q&As directly from your phone.
Join popular conversations - Discover what's trending and add your voice to the story.
The social network giant confirmed the news via its dedicated newsroom site and said, "Nearly 800 million people are connected to public figures on Facebook, and interacting with athletes, musicians, actors and other influencers is an important part of their experience. From cheering on World Cup players to checking out updates from favourite celebrities, there are more than a billion interactions between public figures and their fans on Facebook every week. We want to make these interactions even better. Today, we're introducing Facebook Mentions, a new Facebook Creative Labs app that makes it easy for public figures to talk with their fans and each other on the go."
The company notes that an admin of verified Page can request access to Mentions directly.