Facebook, Instagram to Feature 3D Advertisements as Meta Takes Another Step Towards Metaverse

Meta has staked its future on contributing to the building of the metaverse, which it has said could take up to a decade to be realised.

By Reuters | Updated: 25 March 2022 11:00 IST

Brands can use VNTANA to upload and convert files into ads

Highlights

The collaboration will allow brands to convert files into ads
Users who see a 3D ad while browsing can interact with the images
Beauty and fashion brands are said to be working on 3D advertisements

Meta Platforms will make it easier for brands to run three-dimensional ads on Facebook and Instagram through a new partnership with an e-commerce technology firm.

The integration with VNTANA will allow brands to upload the 3D models of their products to the social media platforms and easily convert them into ads, VNTANA said Thursday in a press release.

The move is a stepping stone into advertising in the metaverse, said VNTANA chief executive Ashley Crowder, referring to the futuristic idea of a collection of virtual worlds that can be accessed through different devices such as headsets.

Samsung Wins Patent for a Tri-Fold Smartphone With Specialised Barrier Layer for Improved Durability

Meta has staked its future on contributing to the building of the metaverse, which it has said could take up to a decade to be realised.

In the meantime, brands in the beauty, fashion and furniture industries are working to transition from 2D to 3D representations of their products.

"The metaverse is basically the spatial internet," Crowder said. "It is a whole world of possibility that starts with having the right 3D models of your products."

WhatsApp for Android Brings Back Resumable Voice Recordings to Beta Testers

Facebook and Instagram users who see a 3D ad while browsing on their desktop or phone can interact with an image of a handbag, for instance, and move the item around to view it from all angles.

"In a way, this offers a glimpse of what you might expect on future devices like AR glasses," said Chris Barbour, director of augmented reality partnerships at Meta's Reality Labs unit.

Before VNTANA's integration with Meta, advertisers would need to reformat 3D files to be compatible with Meta's ad systems. Now, brands can use VNTANA to easily upload and convert the files into ads without technical expertise in working with 3D images, Crowder said.

© Thomson Reuters 2022

Asus India's Arnold Su joins this week's Orbital, the Gadgets 360 podcast, to talk about how the PC maker is planning to grow its presence in the country. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.