Until now, if users of the Facebook for iOS app wanted to share links with friends they had to leave the app, open a browser then do a search for a Web link, copy the URL, and then come back to the Facebook app to share it. The new feature is an attempt to remove this tedious task for iOS app users.
"Whenever you want to share a specific Web link in your posts, just tap the new link icon, type in a few keywords to search for a link from our index of posts, and share it," explains Facebook.
Facebook in a post has detailed how the 'Add a link' feature became a reality stating that Rousseau Kazi, a product manager who worked on search, in January made the first move on the feature.
Notably, Facebook has revealed that it has over a trillion posts of shared links. "While our index of over a trillion posts was full of shared links, Facebook Search had never surfaced them like this, so we needed to find ways to rank and return this content," said Facebook.
The new 'Add a link' feature is likely to be useful for users; though, most importantly it makes sure that users remain on the app and doesn't move away to another app for a particular function.
Recently, Facebook enabled users without an account to sign up for its Messenger app with a phone number.
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