In the tech industry, companies that have failed to adapt quickly to changes have often seen their fortunes change in no time. Nokia, for example, was once the biggest name in mobile phone industry, but has seen its depletion in last decade. BlackBerry
has faced a similar downfall due to the dominance of Apple
in the smartphone market, however, the company now wants to make certain amends in its strategy and be more adaptive.
As part of this strategy change, the company has now made its BlackBerry Hub+ suite available to the Android devices that are running on Android 6.0 Marshmallow. BlackBerry Hub+ consists of various apps by BlackBerry like Calendar, Password Keeper, Contacts, Tasks, Device Search, Notes, and Launcher.
All you need to do to avail BlackBerry's services on Android is download the app from Google Play, and install the services you need on an individual basis.
You will get a free trial period of 30-days initially, after which you can either pay $0.99 per month to use the ad-free version of the services or continue using the services loaded with ads but without any payment.
"We're looking to expand access to Hub+ to customers running Android 5.0 Lollipop, and also investigating how best to deliver the BlackBerry experience on iOS devices, too," the company said in its official blog.
Even though this move cannot be seen as a positive for the mobile devices developed by the company, as it was sort of a strong selling point for many of them till date, the software offered by BlackBerry is likely to get a much wider audience as a result of this change.