Apple Buys Primephonic, Plans to Launch Its Own Classical Music App in 2022

Primephonic will go offline on September 7, with subscribers being offered six months of free use of Apple Music.

By Agence France-Presse | Updated: 31 August 2021 10:09 IST

Highlights

Apple did not disclose how much it paid for Europe-based Primephonic
Primephonic said it gets to bring classical music to the mainstream
Users can continue to use it at no charge until September 7

Apple Buys Primephonic, Plans to Launch Its Own Classical Music App in 2022

Apple Music will weave Primephonic technology into a dedicated classical music app it plans to launch

Apple on Monday announced it is buying classical music streaming service Primephonic and will launch an app dedicated to the genre.

Apple did not disclose how much it paid for Europe-based Primephonic, which confirmed that it is becoming part of the iPhone-maker's music service.

"We felt compelled to develop a streaming service that truly gets classical right - so that's what we did over the last three years," the Primephonic team said in the post.

Apple HomePod Mini Adds Hands-Free Music Streaming on Gaana

"But to fully achieve the next phase of our mission, we need to bring our classical streaming expertise to millions of listeners worldwide."

Primephonic will go offline on September 7, with subscribers being offered six months of free use of Apple Music, according to the companies.

"We love and have a deep respect for classical music, and Primephonic has become a fan favourite for classical enthusiasts," said Apple Music vice president Oliver Schusser.

Apple Music Brings Lossless Audio, Dolby Atmos, Spatial Audio to India

"Together, we're bringing great new classical features to Apple Music, and in the near future, we'll deliver a dedicated classical experience that will truly be the best in the world."

Apple Music will weave Primephonic technology into a dedicated classical music app it plans to launch next year, according to the companies.

"Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry,” Primephonic co-founder and chief executive Thomas Steffens said in a joint release.

"We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience."

The acquisition comes as the Silicon Valley based technology giant defends its control of the App Store that acts as the sole gateway for digital content onto its iPhone handsets and other devices.

Realme is retiring its “X” series. We discussed the new Realme GT 5G and GT Master Edition on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.