Google's updated
Android mobile software seeks to make the smartphone
smarter, while keeping the search titan relevant in a world where people
rely on apps on the go.
At its annual Google developers conference
Thursday, Google offered a preview of Android M, due for release later
this year, with an upgraded version of "Google Now," the voice-activated
assistant which competes with rivals like Apple's Siri and Microsoft's
Cortana.
(Also see: Android M: Top New Features in the Next Major Android Release)
Google will take the software a step further by allowing
users to activate the assistant software, even if they are using another
application, to find relevant information on their phones.
"Your
smartphone ought to be smarter," Google Now director Aparna
Chennapragada said while demonstrating the new feature on-stage at the
developers conference in San Francisco.
"Why can't it tell you to pick up the milk that your spouse text messaged you about?"
Google
Now cards on smartphones already tap into calendars, emails and other
information, with user permission, to do things such as remind people
when to leave to catch flights or where they parked their cars.
"Now on Tap" would build on that capability, and allow it to be layered over third-party applications on Android smartphones.
(Also see: Android Wear to Get Always-on Apps, Wrist Gestures, and More)
Chennapragada
demonstrated by playing a song using streaming music application
Spotify, then asking aloud who was singing. Now on Tap responded by
showing the artist along with online information about him and the band.
"You can get information instantly," Chennapragada said.
"The
article you are reading, the music you are listening to, the key is
understanding the context of the moment. You are able to get answers to
quick questions."
Broadening the reach of Now also lets Google's
money-making services tag along with smartphone users shifting from
using web browsing programs to accessing online services directly from
individual applications.
(Also see: Google Photos With Free, Unlimited Storage: 10 Things You Need to Know)
Developers will essentially be letting
Google index applications learn more about people's habits and behaviors
to better target ads and keep people loyal to its online services,
according to Current Analysis research director Avi Greengart.
"This helps Google at least as much as it helps developers," Greengart told AFP at the gathering.
"At
the end of the day, it feeds into Google advertising. It may go through
different funnels, but that is how Google makes money."
Full coverage of Google I/O 2015
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Further reading:
Android,
Android M,
Apps,
Google,
Google Now,
Google Now on Tap,
Mobiles,
Now on Tap,
Smartphones,
Tablets,
Google IO,
Google IO 2015
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