Amazon Launches Luxury Stores for Select Prime Members

Amazon’s invitation-only Luxury Stores sees Oscar de la Renta as the first partner, with more brands expected in the coming weeks.

By Agence France-Presse | Updated: 16 September 2020 11:17 IST

Amazon Launches Luxury Stores for Select Prime Members

Amazon seeks to create a new online shopping portal with top brands and upgraded technology

Highlights

Luxury Stores will operate on an invitation-only basis for Prime members
The new portal will open within the Amazon app
It will allow brands to sell as a "store within a store"

Amazon unveiled plans Tuesday for a new online luxury "shopping experience" that will seek to connect well-heeled consumers and high-end brands.

The first partner for the new online Luxury Stores is Oscar de la Renta, the US fashion house that will show its 2020 collections, with more brands expected in the coming weeks, according to an Amazon statement.

The move is not Amazon's first foray into luxury goods but seeks to create a new online shopping portal with top brands and upgraded technology offering 360-degree views for shoppers.

Amazon Tests Screening New Merchants for Fraud via Video Calls in Pandemic

Luxury Stores will operate on an invitation-only basis for Amazon Prime members.

Within the Amazon app, the new portal will offer improved graphics and visualisation, and allow brands to sell as a "store within a store," controlling their own inventory, selection and pricing.

"We are always listening to and learning from our customers, and we are inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon's store," said Christine Beauchamp, president of Amazon Fashion.

Walmart Unveils Membership Service With Free Delivery, No Lines

"We are excited to offer luxury brands the services and technology to build an inspiring, elevated customer experience."

Amazon to Hire 100,000 More Workers in the US

The move comes with Amazon having boosted online sales in many sectors in recent months during the coronavirus pandemic, which has closed many physical stores and kept consumers cautious about going out to shop.

Is Android One holding back Nokia smartphones in India? We discussed this on Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts, Google Podcasts, or RSS, download the episode, or just hit the play button below.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.