Apple Developing New AI Chip That Could Power Server-Based AI Features: Report

As per a report, Apple is working on its own AI chip for its data centre servers.

Written by Akash Dutta, Edited by Siddharth Suvarna | Updated: 8 May 2024 14:09 IST

Photo Credit: Unsplash/Laurenz Heymann

Apple is said to be developing its server project, codenamed Project ACDC, internally for several years

Highlights

Earlier, Apple was rumoured to only bring on-device AI features
TSMC is reportedly manufacturing AI chips for Apple
Apple unveiled a new iPad Pro model with an AI-enabled M4 chip on Tuesday

Apple is reportedly working on developing its artificial intelligence (AI) chipsets to run software in data centres. If true, this would mean a major change of plans for the Cupertino-based tech giant, as previous reports highlighted the company was focused on only on-device AI features for its devices. However, the development of AI chips hints that Apple is also considering server-based AI features. Some of these features could be unveiled at the Worldwide Developers Conference (WWDC) 2024, which is scheduled to be held on June 10.

According to a report by The Wall Street Journal, Apple has been working on its server project, which is internally known as Project ACDC for several years. Citing unnamed people familiar with the matter, the report highlighted that the tech giant is now planning to introduce specific chipsets for these data centres to make them capable of running AI computing.

The tech giant is reportedly working with Taiwan Semiconductor Manufacturing Co. (TSMC) to design and produce these AI chips, however, it is not clear if the manufactured processors showed a definitive result. These chips are said to be used for only inference purposes (running the AI model) and not to train large language models (LLMs). Notably, TSMC is a major chip-making partner for Apple and produces most of the silicon used in the company's devices.

[Sponsored] Samsung Galaxy S24: The Ultimate Camera Phone With Smarter On-Device AI

If the claims are true, this could point to a major shift in Apple's AI strategy. Many reports earlier claimed that the company was interested in only bringing on-device AI features that could be processed entirely locally. The evidence of this plan was seen when it unveiled the new iPad Pro 2024 with the M4 chip, which comes with a new Neural Processing Unit (NPU) to run AI tasks.

However, so far no smartphone maker has been able to offer a suite of AI features that function entirely locally due to the high requirement for hardware and instead divide the processes between the server and the device. Notable examples are the AI features of Samsung's Galaxy AI and Oppo. It appears Apple has also realised this problem and now plans to combine both on-device and server-based AI features for its ecosystem.

This likely means that the features that are non-privacy intrusive might be run from servers while those features that access the user's data could still be processed locally. This combination could also allow Apple to expand these features to its older devices that do not have the hardware to support on-device AI features. While these are just speculations, we will know for sure if Apple unveils its AI features at the WWDC 2024.

Is the Samsung Galaxy Z Flip 5 the best foldable phone you can buy in India right now? We discuss the company's new clamshell-style foldable handset on the latest episode of Orbital, the Gadgets 360 podcast. Orbital is available on Spotify, Gaana, JioSaavn, Google Podcasts, Apple Podcasts, Amazon Music and wherever you get your podcasts.

Affiliate links may be automatically generated - see our ethics statement for details.

Comments

For the latest tech news and reviews, follow Gadgets 360 on X, Facebook, WhatsApp, Threads and Google News. For the latest videos on gadgets and tech, subscribe to our YouTube channel. If you want to know everything about top influencers, follow our in-house Who'sThat360 on Instagram and YouTube.

Further reading: Apple, Apple AI, Artificial Intelligence, AI

Akash Dutta Email Akash Dutta

Akash Dutta is a Senior Sub Editor at Gadgets 360. He is particularly interested in the social impact of technological developments and loves reading about emerging fields such as AI, metaverse, and fediverse. In his free time, he can be seen supporting his favourite football club - Chelsea, watching movies and anime, and sharing passionate opinions on food. More