Samsung

Samsung recently launched its Galaxy A27 smartphone at Rs. 28,999 for the base 6+128GB variant. Given the ongoing memory crisis, the handset (like every other smartphone brand) was expected to see a price hike sooner rather than later. And Samsung did not disappoint. Along with its F and M series of smartphones, the brand also hiked the price of its A series twice, bringing the Galaxy A27's starting price to Rs. 33,999. A price difference of Rs. 5,000 isn't that big of a deal for buyers looking for a budget-to-midrange smartphone in India. But it changes the devices the Galaxy A27 now competes with, and that may be a problem for this humble mid-ranger.

With the Galaxy Z Flip, Samsung has arguably done more than any other company to make the clamshell form factor mainstream. It has spent years turning the form factor from a novelty into a phone you can actually use day to day. But after several generations of refinement, it seems that there may be a point approaching where there isn't much left to change. The latest example of this is the Samsung Galaxy Z Flip 8. It doesn't have sweeping changes, but we've made subtle additions to the parts you interact with every day.

Samsung surprised us this year with two new foldables. And honestly, it's a little confusing at first, but eventually, when you see the phones, you realise Samsung's new foldable playbook. The Galaxy Z Fold 8 brings an all-new design and a wider form factor that garners all the attention because it looks genuinely new. And then there's this one, the Galaxy Z Fold 8 Ultra, which keeps the tall, narrow shape Samsung has been quietly refining since last year with the Z Fold 7.