Apple

“If it ain't broke, don't fix it” — this continues to be Apple's approach to its flagship Watch models, especially in the last few years. We reviewed the Watch Series 10 last year, and though it lacked groundbreaking upgrades over the Series 9, it didn't need them. Instead, the company chose to build on its strengths, advance at a glacial pace, and deliver a stronger smartwatch option for consumers. The Apple Watch Series 11, launched in September, feels familiar in both look and function — but that's not necessarily a drawback.

The tyranny of choice is a logic-based concept that suggests having options allows people to select precisely what makes them happiest. However, studies show that the paradox of abundant choice often leads to misery, causing decision paralysis and potentially reducing consumer satisfaction. Apple's annual iPhone launch has historically been a significant contributor to this fatigue in the world of technology, with four models that felt subtly differentiated. However, things have fundamentally shifted with the iPhone 17 series, and Apple finally looks to have mastered the art of segmentation. There's now an iPhone for everyone, yet only one seems the most sensible choice for the many. And surprisingly, it is neither the high-end Pro models nor the new iPhone Air.

There's no shortage of single-player action-adventure games with a particular focus on puzzle solving and exploration today. PlayStation's Uncharted series set the gold standard for adventure games, whether it was Nathan Drake battling his way to El Dorado, the fabled ‘city of gold', or exploring the mythical city of Shambhala. Respawn's Star Wars Jedi series built upon adventure as a storytelling device and exploration as a gameplay mechanic. And Xbox's Indiana Jones and the Great Circle brought the formula back to the original adventurer who inspired it all. These games offer a balance of fun mechanics, engaging storylines, and interesting characters.